YOUR PRIVACY, YOUR CHOICE

INFORMATION PRIVACY AWARENESS STUDY

Small pieces of information can reveal a bigger picture.

One piece of information may not tell someone very much about you. But information from different digital activities can sometimes be combined to reveal more.

Imagine these pieces of information
Your location
Your purchases
Your searches
Your interests
When information is combined

A more detailed picture of you can emerge

Together, these pieces may reveal more about your habits, interests, preferences and everyday life.

This does not mean sharing information is always bad.

Digital services often need some information to work. What matters is understanding what information is being collected, why it is needed and how it may be used.

Why this matters

Information that seems harmless on its own may reveal much more when it is combined with other information.